It began in April 2018 with the acquisition of Tel Aviv-based computer vision firm, Invertex Ltd. In 2018’s Q3, Nike apps contributed to over 60% of digital business. How Nike’s House Of Innovation Revolutionized The Brand’s Retail Looking to improve your customer experience? Request A Quote The end goal? More consumer engagement, employee loyalty and business longevity. Nike’s special focus was on the customer connection, which yielded some truly impressive results.
Doubling direct connections with consumers. Knowing that mixing things up is best while at the top, Nike announced the Triple Double Strategy in 2017. 
In such a climate, Nike could be forgiven if they kept doing what they were already doing and just reaped the rewards (revenue).īut that’s not the foundation of long-term success for any business.
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This paved the way for the application of holographic technology into sneaker design.Ī year later, they invented self-lacing shoes – inspired by the iconic footwear from the movie “Back to the Future.”Īs Matt Wujciak of Customer Contact Week Digital writes, health and wellness are becoming more prominent points of interest of millions, and consumers everywhere are buying sports equipment like sneakers in increasing volumes. In 2015, the Nike brand acquired a patent based on an Augmented Reality Design System. One of the most astounding examples of customer care and artificial intelligence symbiosis comes straight from their workshops. Nike and avantgarde tech go back a few years together. Nike Customer Experience, Artificial Intelligence And Product Personalization: A Case Study
Nike Artificial Intelligence And Customer Engagement Takeaways: What’s In The Future?. The Impact Of Nike’s Customer Engagement Program. Nike Fit: Augmented Reality App For Scanning Customers’ Feet. How Artificial Intelligence And Customer Engagement Improved Nike’s Brand Reputation And Customer-Centricity. Nike Customer Engagement And Personalization Of The Buying Experience. How Nike’s House Of Innovation Revolutionized The Brand’s Retail. Nike Customer Experience, Artificial Intelligence And Product Personalization: A Case Study. We will also look at some of the most revolutionary Nike artificial intelligence applications that may become a norm in the near future. This article will take a studious look into how AI helped Nike’s customer experience strategy grow. AI-Based Insight For Betterment Of Customer Activation. 
Contextual Relevancy Aids Personalization. Some of the Nike customer experience key features that AI is impacting significantly are: I nge De Bleecker of CMS Wire writes that industries worldwide spent $35.8 billion on AI systems and research in 2019.Ī general sentiment about AI in the retail business is that it forms closer ties between brands and their users, while reshaping the customer care segment. Thanks to artificial intelligence (AI) that fuels its customer engagement efforts, the brand is still growing in more than just revenue. The Nike brand, the world’s largest sports apparel company, is at the top of its game. Nike leverages artificial intelligence to deliver a superior customer experience
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